Jordana Holovach is a consultant with a speciality in brand building and strategic marketing. Her 20 years of experience has been focused on organizations with the uphill battle of being relevant amongst a community of larger more recognized groups and missions. She is most known for her success in building her own non-profit, Jacob’s Cure, an organization she founded when her son was born with Canavan disease, a rare neurological
disease that affects nearly 500 children worldwide. Jordana attributes her success to leveraging relationships, creating awareness yielding PR campaigns, partnerships and events, as well as, utilizing key social media tools to expand the presence of Jacob’s Cure worldwide.Read Full Bio
Identify, create and deliver is the three prong approach Jordana executes to brand her clients and make them relevant in the space that matters most to them. By targeting her client’s goals and tailoring their messages, Jordana simultaneously touches on what makes each client unique and identifiable. Creating logos, tag lines, executing events and partnerships that expand the brand is how Jordana increases her clients awareness and identity.
Jordana leverages her long standing relationships across all industries and Capitol Hill to increase her clients presence. By impactful introductions, targeted connections and thoughtful marketing campaigns, Jordana pinpoints and executes tailored strategies that generate an immediate presence with viral longevity.
Results are ultimately what matter to Jordana and her clients. This may include increasing donor/customer base and donations/sales, board membership recruitment, increased visibility and funding on Capitol Hill, local or national press presence, event execution that increases donor/customer base, product launches and in-house programs that encourage volunteerism. Additionally, Jordana develops partnerships that increase visibility while making a connection to the community a client serves or assistance with social media tools and strategies to increase brand awareness.
Jordana co-authored the book, Uncommon Challenges; Shared Journeys: Stories of Love, Hope, and Community by Rare Disease Caregivers. "This book strikes straight to the heart of the matter - it's all about the patients and their families. I recommend this book to anyone who wants to understand the power that's driving the orphan drug movement." --Dr. Timothy Cote, Director, Office of Orphan Products Development, U.S. Food and Drug AdministrationRead the Book